Combined Programme · Signature learning path
AI + Digital Marketing Bootcamp
Learn the foundations of AI and digital marketing together, then apply both to a campaign project. Explore research, SEO, social media, ads, analytics and the responsible use of AI to work more efficiently.
Learning outcomes
What you’ll learn
Explore ideas through guided exercises and apply them to a real use case.
- Use AI to assist market research without treating outputs as facts
- Write effective prompts for marketing briefs and content
- Plan search and social content around real audience needs
- Build a basic cross-channel campaign and measurement approach
- Demonstrate a documented end-to-end marketing project
Course outline
Explore the syllabus
Modules are designed as a progressive learning pathway. The exact timetable and tools may be adjusted for each intake.
AI and marketing essentials
AI fundamentals, digital marketing channels, customer journeys and clear objectives.
Prompting and research
Audience interviews, competitor analysis, keyword intent and responsible fact-checking.
Content and SEO
Helpful content, page optimisation, AI-supported outlines and editorial review.
Social media campaigns
Channel selection, content calendars, design briefs and short-form creative.
Paid advertising
Meta and Google Ads basics, budgets, messaging and practical planning.
Analytics and reporting
GA4, Search Console, KPIs, simple dashboards and lessons from data.
Automation with safeguards
No-code workflow concepts, spreadsheet pipelines and human review gates.
Final portfolio project
Present an integrated marketing plan with sample content, creative and a measurement framework.
We emphasise hands-on practice, critical thinking and responsible use of digital tools. A course is a learning opportunity, not a promise of employment, income or advertising results.
Skills and tools
Tools you may explore
AI assistants, Google Search Console, GA4, Google Ads, Meta tools, Canva, WordPress and no-code automation.
Access requirements and any third-party subscriptions will be explained before admission.
Who should join?
Designed for motivated learners
Beginners looking for a rounded foundation, entrepreneurs and aspiring digital marketers.
Not sure if this course is suitable? Our team can help you choose a starting point.
Frequently asked questions
Before you enrol
Do I need previous experience?
This course is marked beginner to intermediate. Contact us to discuss any previous knowledge or device requirements.
What are the course fees and class timings?
Contact Build Skills Institute on +92 342 8931669 or WhatsApp for the current fee, upcoming class dates and timetable.
Will I complete a practical project?
The suggested course plan includes a practical project so you can apply and demonstrate your learning. Project details may vary by class.
Your next step
Build a skill that matters.
Enquire about AI + Digital Marketing Bootcamp at Build Skills Institute, operating under Turk International School and College, G-15/1 Islamabad.