Digital Marketing · Learn paid search and reporting
Google Ads & GA4 Analytics
Learn campaign structure, keyword intent, ad messaging, conversion concepts and GA4 reporting through demonstrations and practical exercises. Advertising spend is not included or required for the learning examples.
Learning outcomes
What you’ll learn
Explore ideas through guided exercises and apply them to a real use case.
- Understand the main Google Ads campaign types and objectives
- Research search keywords and draft relevant ad groups
- Write useful ad copy and map it to landing page intent
- Explain conversions, attribution and major GA4 events
- Interpret sample campaigns and recommend next steps
Course outline
Explore the syllabus
Modules are designed as a progressive learning pathway. The exact timetable and tools may be adjusted for each intake.
Paid search essentials
Campaign objectives, account structure, quality, auctions and keyword intent.
Planning campaigns
Keyword groups, match types, negatives, ad copy and landing pages.
Tracking and analytics
GA4 foundations, events, conversion principles and UTM tracking.
Reporting and optimisation
Performance metrics, common mistakes, experiment plans and client reporting.
We emphasise hands-on practice, critical thinking and responsible use of digital tools. A course is a learning opportunity, not a promise of employment, income or advertising results.
Skills and tools
Tools you may explore
Google Ads, Keyword Planner, Google Analytics 4 and Looker Studio.
Access requirements and any third-party subscriptions will be explained before admission.
Who should join?
Designed for motivated learners
Business owners, marketing students, junior paid-media specialists and freelancers.
Not sure if this course is suitable? Our team can help you choose a starting point.
Frequently asked questions
Before you enrol
Do I need previous experience?
This course is marked beginner to intermediate. Contact us to discuss any previous knowledge or device requirements.
What are the course fees and class timings?
Contact Build Skills Institute on +92 342 8931669 or WhatsApp for the current fee, upcoming class dates and timetable.
Will I complete a practical project?
The suggested course plan includes a practical project so you can apply and demonstrate your learning. Project details may vary by class.
Your next step
Build a skill that matters.
Enquire about Google Ads & GA4 Analytics at Build Skills Institute, operating under Turk International School and College, G-15/1 Islamabad.