Digital Marketing · Plan and test social campaigns
Social Media Marketing & Meta Ads
Learn how to choose platforms, develop creative content, engage appropriate audiences, structure Meta campaigns and interpret performance while respecting platform policies and data privacy.
Learning outcomes
What you’ll learn
Explore ideas through guided exercises and apply them to a real use case.
- Develop platform-specific messaging for different audiences
- Build a clear and repeatable social content calendar
- Create simple graphics, short-form briefs and ad concepts
- Understand campaign objectives, audiences and budgets in Meta Ads
- Read key performance indicators and suggest sensible improvements
Course outline
Explore the syllabus
Modules are designed as a progressive learning pathway. The exact timetable and tools may be adjusted for each intake.
Social strategy
Audience research, platform selection, brand voice and organic content goals.
Content production
Visual briefs, captions, reels ideas, calendars and AI-assisted drafts.
Meta advertising foundations
Ads Manager structure, campaign objectives, targeting and creative testing.
Optimisation and reporting
Reach, engagement, conversions, costs, reporting and responsible experiments.
We emphasise hands-on practice, critical thinking and responsible use of digital tools. A course is a learning opportunity, not a promise of employment, income or advertising results.
Skills and tools
Tools you may explore
Meta Business Suite, Meta Ads Manager, Canva and analytics tools.
Access requirements and any third-party subscriptions will be explained before admission.
Who should join?
Designed for motivated learners
Small business owners, social media managers, creators and beginners.
Not sure if this course is suitable? Our team can help you choose a starting point.
Frequently asked questions
Before you enrol
Do I need previous experience?
This course is marked beginner to intermediate. Contact us to discuss any previous knowledge or device requirements.
What are the course fees and class timings?
Contact Build Skills Institute on +92 342 8931669 or WhatsApp for the current fee, upcoming class dates and timetable.
Will I complete a practical project?
The suggested course plan includes a practical project so you can apply and demonstrate your learning. Project details may vary by class.
Your next step
Build a skill that matters.
Enquire about Social Media Marketing & Meta Ads at Build Skills Institute, operating under Turk International School and College, G-15/1 Islamabad.